imFreeTools Scripts Software eBooks Reports Tips n Tricks for Internet Marketers

...Begin Where The Demand Is

We have been told about this time and again - identify your passion and build a market out of that.

Now, is this the correct way to create a business?

Let's discuss it for a second.

Who's going to buy our merchandise? We ourselves or other people. Obviously it is the market that we are targeting is the one.

So I have a question - would they be interested in something related to our passion or their own?

Again, clearly it's their interest that matters.

So the logic is - sell to the people what they wanted to buy, not what we wanted to sell. Period.

Of course your life as a marketer will be much easier if your passion matches the market's but never forget - offer them what they want!

So How To Identify The Demand?

In offline marketing, companies usually engaged survey or research firms to help them gauge the demand. This could mean a substantial amount of expenses.