We have been told about this time and again - identify your passion and build a market out of that.
Now, is this the correct way to create a business?
Let's discuss it for a second.
Who's going to buy our merchandise? We ourselves or other people. Obviously it is the market that we are targeting is the one.
So I have a question - would they be interested in something related to our passion or their own?
Again, clearly it's their interest that matters.
So the logic is - sell to the people what they wanted to buy, not what we wanted to sell. Period.
Of course your life as a marketer will be much easier if your passion matches the market's but never forget - offer them what they want!
In offline marketing, companies usually engaged survey or research firms to help them gauge the demand. This could mean a substantial amount of expenses.
I just had to let you know about the crazy release of Internet
Marketing Tutorials Video Madness 2.
http://www.videomadness2.com/index.php/305
Richard has gone out of his mind he is selling Version 2 of the IM
Video Tutorial Madness and the price started out at a nickel.
BUT, it goes up every time somebody buys.
I'm not going to keep you long because I want you to run on over there
right now and check it out before the price goes higher.